Whois Privacy Protection, occasionally also called Privacy or Whois Privacy Protection, is a service that conceals the authentic contact information of domain name owners on WHOIS sites. Without this service, the name, postal address and email of any domain owner will be openly available. Giving false details upon registration or changing the real info afterwards will just not work, as doing such a thing may result in the domain name registrant losing their domain name ownership rights. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), require that the WHOIS information must be valid and accurate all the time. The Whois Privacy Protection service was introduced by domain name registrars as an answer to the increasing concerns for potential identity theft. If the service is activated, the registrar’s contact information will be listed instead of the registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, even though there are certain country-code ones that do not.